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A black extended-cab mini truck with blue graphics, photographed indoors by Lance Martz

Est. 1995

L Martz Media

Photography, editorial, and media for mini-truck culture. Lance Martz is a former editor of Mini Truckin' magazine and Senior Editor of the revived title.

Black extended cab, blue graphics  ·  Photo: Lance Martz

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A black extended-cab mini truck with blue graphics, photographed indoors

Black extended cab

Blue graphics, indoor setup  ·  Photo: Lance Martz

MiniTruckin' Magazine

From the first run to the next chapter.

Lance spent a decade at Mini Truckin' in the 1990s and 2000s, including time as editor, photographing features and writing the culture down as it happened. In 2026 he came back as Senior Editor of the revived magazine.

In print

April 2004 and more

Selected Mini Truckin' credits and the story of the revived magazine are on the magazine page. Official site: keeponminitruckin.com.

About

Where it started

The story →

In 1997 Lance was editor of Mini Truckin' at McMullen & Yee Publishing. The full story is on the about page.